safe n beautiful

S’N’B sees rapid growth worldwide

Greek natural nail care company Safe n Beautiful (S’N’B) has achieved a record growth in sales of 496% year-on-year.

The company’s specialist range of Snails nail polishes for children, which take their name from ‘safe nails’, and its recently launched S’N’B Wash-Off polish for adults are now available in over 960 stores and online outlets in 38 countries.

The company has also announced that Snails and S’N’B are set to expand to a further nine countries across EMEA.

Founded in 2012 by Jeanette Sklivanou, the company is known for its Snails range of water-based, water-permeable, and water-removable nail polishes for children.

The patented water-based ‘six-free’ formulas are natural, washable and suitable for children over three years of age. The collection of 26 vibrant colours feature a high gloss, salon quality finish.

Aqueous, oxygen permeable, and easily washed off with soap and water, the S’N’B Wash Off collection debuted at Beauty World Middle East Dubai 2014.

“When we launched Snails we initially set out to develop products that parents would feel confident about in terms of safety and suitability for their children,” said Sklivanou. “Propelling our growth is not only the increasing popularity of Snails but also the growing preference by women the world over for nail polishes that can be easily removed and re-applied, so to meet this demand we recently launched the S’N’B Wash Off range of luxury nail polishes specifically designed for women.”


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